Bin Xiao 09/29/2017 Introduction For an extended period, Korea has never relished regional and international acclaim for its popular culture. Nevertheless, there has been an aura of fear imposed by cultural globalization and Korea continue to feel threatened by Japanese and American culture. However, in the recent past, the popular culture in the nation has started to receive transnational recognition, and at the same time establishing a point of national pride (Lee, 2012). Despite the impact of foreign cultures and reception of globalization in Korea, the nation has magnificently reinvented itself in the recent past, and its culture has started to spread across Asia. The Korean culture is slowly re-establishing itself, and it has been termed as the coolest brand in the world. In the early 1990s, the Korean popular culture was shunned by its people at the domestic level, and it was never heard of in the international arena. The Korean film industry stagnated since Hollywood...